CONCEPT 2:
A more realistic silhouette of each animal was explored, and the 'media' element and gradient shading was added to complete the design.
CONCEPT 1:
A more abstract approach with an origami-style '5' with each animal incorporated into each section.
The client is a Zambia-based digital marketing agency that was looking for a logo that incorporated the animals of the Big 5; elephant, buffalo, rhino, lion and leopard. Multiple initial ideas were drafted and two (above) were selected to further explore.
